A Clockwork Orange Essays

A Clockwork Orange Essays A Clockwork Orange Essay A Clockwork Orange Essay Later on In the film Alex gets arrested and put In prison. From there he volunteers to take part In a few experiments that will help condition him to turn from his violent ways. One experiment that is performed on Alex is an example of Aversion Therapy. Aversion Therapy is when a noxious or painful stimulation is applied while the patient behaves in the undesirable manner or is exposed and responding to stimulation associated with the symptom, and is discontinued when the behavior ceases or the relevant stimuli are removed (Jones, 1964). In this movie Aversion Therapy was portrayed when psychologists gave Alex a shot of experimental serum while forcing him to watch violent and disturbing images of things that he was involved in before he got arrested. The serum made Alex very sick while watching these images which later impacted the way he chose to live his life after he was cured. This is an example of Aversion Therapy. Whenever Alex was faced with a situation that involved violence he became sick which stopped him from being violent. Now although Aversion Therapy seemed to be A Clockwork Orange 3 successful at this point in the movie, it soon drove Alex crazy once he was set free and almost lead to his suicide. Alex was faced with many instances where because of his Aversion Therapy he became sick at even the thought of violence. The sickness became too great at one point and pushed Alex over the edge which made him jump out of a window, unfortunately not ending his life. This shows that in some ways Aversion Therapy can work and can cure someone of their illness, but on the other hand too much Aversion Therapy can really drive someone Insane! Human nature has long since been in question. Alex is an extremely interesting character. He is a brutal human being who evolves as a character only to fall back into his original state. Its almost as humans are a blank slate. They are subject to the environment around them and they are molded by that environment. Alex longs for power. When he has it, he wants more. Alex has an almost dictatorial presence about him. He lives a life with no discipline and unfortunately suffers the consequences. His longing for power leads to his downfall and horrific rehabilitation. Alex undergoes a terrifying reconditioning. Alex is strapped to a chair, drugged, and tortured. He is subject to the oppressive government in which he lives. Ales life takes a complete 180. Instead of being powerful, he is now powerless. Although Ales wrong doing is taken to an unimaginable extent, does he have the choice to be bad? Is the conditioning that he experiences morally right? Can people take away his free will? Free will, defined as freedom of action by Roy F. Bandmaster, is a central focus of Anthony Burgess A Clockwork Orange. Burgess decides to take a character who is, by most moral standards, evil, and transform him into the protagonist. At points in the novel, a reader forgets the horrific things that he does, and begins to feel sorry for him and the torture that he is experiencing. Alex is a tool of the government, manipulated into the person that they want him to be. He is horrifically brutalized. All of his free will is taken away. Alex is classically conditioned through the use off special drug. This drug causes him to become violently ill when witnessing, or even hinging about, violence, and specifically Ludwig Van, 9th symphony, 4th movement causes a big reaction. The conditioning was successful, and they then proceeded to release Alex back into the real world, where Alex is helpless due to his conditioning. The argument that Burgess is trying to make has nothing to do with Ales actions (Newman, Bobby 63). He is arguing that the higher power should not be allowed to take away a persons free will, no matter what their actions are. Free will is human right, that we all share. The relevance of A Clockwork Orange has not changed over time. Its principles still spark debate and discussion today as we evaluate the society that we live in. Free Will In Scientific Psychology) Free will has a relation the Anthony Burgesss title A Clockwork Orange. The mass, location and velocities of the planets as they travel in their orbits around the sun determine where they will be in a thousand, a million or a billion years from today, provided only that all the forces acting on them are properly accounted for. I en unless, once set In mouton, runs Its course Inex orably, Like a clockwork (K Just like how the universe has a course made for it, so does Alex. His life was like a clockwork, Just running its course. Much of our life is already determined for us. We are either helped or hurt by a great variety of factors. Race, class, ability, gender, and many more contribute greatly to what we can and cannot do. It is an unfortunate reality, and much more complex than Ales. Much of what we do now, right or wrong, is unconscious. We evaluate what is beneficiary to the betterment of the individual. The dynamic of our society has created this behavior. We are subject to, and targeted for a number of uncontrollable things. Alex had control over the things that he was doing, and then it was taken away from him. We have very limited control over what we do because society takes our free will away. Behaviorism has a relation to free will. Watson view on behaviorism is Psychology should embrace behavior as its subject matter and rely on experimental observation of that subject matter as its method (Moore 451). Also Watson published his paper Psychology as the Behaviorism Views It, and in this paper he states: Psychology as the behaviorism views it is a purely objective experimental branch of natural science. Its theoretical goal is and control of behavior. Introspection forms no essential part of its methods, nor is the scientific value of its data dependent upon the readiness with which they lend themselves to interpretation in terms of consciousness (Harlem 6) the prediction Watson set the stage for behaviorism, which soon rose to dominate psychology. Watson went a little overboard in that paper. But on the good side, he attracted many enthusiastic followers, became the national interest, made headlines in national newspapers, and was the subject of many articles in popular periodicals. But then there were troubles that Watson experiment wasnt considered Science (Behaviorism For the New Psychology) Regarding A Clockwork Orange, would such a conditioning process really work? Even though whenever Alex was surrounded by violence he would get nausea, over time that would start to disappear due to the violence being to minor, or Just the fact that he would get used to the sickness. We never really know how Alex becomes De- conditioned. Alex has dreams of dirty water taken out of his body, and clean water being added, but thats as much as we get. While Alex was recovering from an attempted suicide, lying unconscious in a hospital bed, somehow the conditioning process was reversed. Even though it seems like Burgess consistency with the effectiveness of behavioral interventions didnt follow regulations, it seems as if he wanted to make a comparison with the way the government is in our lives. A Clockwork Orange is much less about violence and more Burgess reflection and evaluation on his own society. It is an extremely different and unique approach that he decides to take, and for a lot of people it is ineffective. Readers are disturbed by the graphic violence rather than sparked by his overall message. What Burgess is trying to do is show growth in a character and hope that one can change, but is masked Day ten Truculently secretive text Burgess Imagined Torture AT a torn state, decimated by violence and oppression, grabs a reader and truly changes them. It is hard to imagine that one will forget that they read A Clockwork Orange, but for the wrong reasons. Rather than recall the novels foundation, one will remember the aesthetics and how it was portrayed. ( Burgess and Behavioral Interventions) Free will was introduced from the beginning of the novella. From the first line of the book Whats it going to be then eh? demonstrating how Alex and his friends were free to do anything, to the title of the book being compared to the clockwork of the earth. (Burgess 1). The belief of being conditioned is sometimes hard to believe. Even though it is somewhat possible, it could only be taken so far. Trying to change the way Alex sees violence wasnt an easy process. Even though it might of worked, it couldnt of lasted forever. Bandmaster, Roy F. Free Will In Scientific Psychology.

Feminists Turn Miss America 1968 Into a Protest

Feminists Turn Miss America 1968 Into a Protest The Miss America Pageant that took place on September 7, 1968, was no ordinary pageant. Hundreds of feminist activists showed up on the Atlantic City Boardwalk to enact their â€Å"Miss America Protest.† They distributed publicity materials titled â€Å"No More Miss America!† Organizers The group behind the Miss America Protest was New York Radical Women. Prominent feminists who participated included Carol Hanisch, who originally had the idea to protest the pageant, as well as Robin Morgan, and Kathie Sarachild. What Was Wrong With Miss America? The women who came to the Miss America Protest had several complaints about the pageant: It judges women on impossible standards of beauty. The protesters called the standards â€Å"ludicrous.†The pageant objectifies women and thereby harms all women.The protesters disliked the hypocrisy of the pageant, specifically the double standard of the Madonna/whore fantasy, in which men irrationally demand that women be innocent and beautiful, while also satisfying the mens lust. The feminists had other political disagreements with the pageant as well: They considered the pageant racist, for never having had a black Miss America.The activists opposed the Vietnam War and felt the pageant supported it by sending the Miss America winner to Vietnam to entertain the troops.There was a blatant inequality in encouraging girls to grow up to become Miss America. The standard line in the United States to any boy was that he could grow up to be president. Why not women? Why was Miss America supposed to be their equivalent dream? Rampant Consumerism The women at the Miss America Protest also criticized the consumer aspect of the pageant and the sponsors who used the contestants to promote their products. At the protest, the feminists of New York Radical Women announced a boycott of the companies that sponsored the pageant.   Ã¢â‚¬Å"Cattle Auction† The Miss America Protest began in the afternoon on the boardwalk. There at least 150 women marched with signs of protest. Some of their slogans called the pageant a cattle auction, for parading women around to judge them on their looks, the way men would judge cattle to decide the animals’ worth. The protesters nominated a sheep for Miss America and even crowned a live sheep on the boardwalk. Paying Attention to Liberation At the end of the evening, when the winner was crowned, several of the protesters who had sneaked inside unfurled a banner from the balcony that read â€Å"Women’s Liberation.† Miss America was a highly anticipated and widely watched event in 1968, so much of the nation tuned in to the live broadcast. The protest received media attention, which in turn attracted more women to the Women’s Liberation movement. The protesters asked the media to send female reporters to cover their demonstration and demanded that if there were any arrests that they only be made by women police officers.   Bras on Fire? The Miss America Protest apparently gave birth to one of the greatest myths of the women’s rights movement: the myth of bra burning.   The protesters at the Miss America Pageant threw items of their oppression into a â€Å"freedom trash can.† Among these items of oppression were girdles, high-heeled shoes, some bras, copies of Playboy magazine, and hair curlers. The women never lit these items on fire; throwing them out was the symbolism of the day. It has been reported that the women attempted to get a permit to burn the items but were denied because of the danger fire would pose to the wooden Atlantic City Boardwalk. The intent to set them on fire may have been what sparked the rumor that bras actually were burned. There is no documented instance where 1960s feminists burned their bras, although the legend persists. No More Miss America? Feminists protested Miss America again in 1969, although the second protest was smaller and did not receive much attention. The Womens Liberation Movement continued to grow and develop, with more protests occurring and more feminist groups being formed over the next few years. The Miss America Pageant still exists; the pageant moved from Atlantic City to Las Vegas in 2006.

Case study on group development Example | Topics and Well Written Essays - 750 words

On group development - Case Study Example If Christine had known that during the Storming stage it is normal for group members to feel uncomfortable, she may have better understood the behaviors of people in the group. Mike never really got past this stage, while the other group members moved out of this stage. Mike dealt with the uncomfortable situation by trying to be funny. As the group leader, if Christine had been aware of the unique facets that make up this stage, she could have planned for how to ensure each group member had a role within the group and that no one dominated and no one was excluded from conversations. She would have to draw out those who were quiet and tone down those who were overly assertive. She could have set the stage to focus the group on solving problems which is key to moving to Norming, the next level of group development. With the exception of Mike, this group is focusing at the Norming stage. The group members feel like they belong to the group and they can share ideas without fear. Part 2: Problem Identification There are two problems that this group is experiencing. The first is that Mike is not turning in his share of the work. He turned in rough notes, but not a final product. He also missed group meetings and was not a productive member of the group. This is a huge problem for Christine, as she has high expectations for earning good grades. One solution would be to meet with the group to discuss the peer evaluation that was to take place. She could lead the discussion around how each person should be evaluated. As a group, they could decide how to evaluate Mike so that each of their grades was not affected. Another solution would be for the group, minus Mike, to have a conversation with their instructor, Sandra. They could share their concern about Mike and let the instructor know that the rest of the group members were able to develop a cohesive unit where all contributed equally. A secondary issue is that Mike is feeling like he does not belong to the group. He avoided the group during class time and then got upset when he felt the group was purposefully meeting without him. Christine needed to be more proactive at ensuring everyone was included. During group meetings, she needed to seek out Mike’s thoughts on specific tasks. She believes that he is creative and she should have built upon that. She also could have made more effort to seek him out. When he slipped into class, Christine should have acknowledged him and made an effort to draw him into the conversation. Individuals in groups need to feel approval in order to progress through the stages of group development. Christine needed to minimize any risk during the forming stage. During this stage, Christine needed to ensure that the group established norms for responding to each other’s ideas. An atmosphere of respect is of the utmost importance. Part 3: Retrospective Evaluation/Reflection Christine was an effective leader in that the group functioned well, with the excep tion of one group member. She was also effective because she recognized that Mike had issues outside of the academics required for the project. In addition, she had developed some sort of relationship with Mike because he called her and shared his personal issues that were affecting his contribution to the group. However, if Christine would have better understood how individuals function with a group dynamic she could have had a fully functional group to work with as she would have bette

Peace Treaties and Blame for the War__WWI Term Paper

Peace Treaties and Blame for the War__WWI - Term Paper Example try with biggest responsibility over the war was attributable to the belief by other allies that Germany was responsible for the war.3 Countries that participated in the war were exhausted and their economies destroyed. Almost every family was a casualty of the war. In particular, French land was completely in a mess and Germany was held responsible for the damage. France wanted revenge over Germany and wanted her to be punished and crippled for causing her destruction. This was meant to teach Germany a lesson to deter her from instigating another war. With tremendous growth in the Europe in the 20th century, there were tension that this kind of growth could lead to emergence of war to maintain the levels of trade and technologies. The increase of social unrest and political struggle characterized the tension. Before the 1870s, Germany was made up of several minute kingdoms instead of one united nation. In the 1860s the kingdom of Prussia instigated a series of conflicts aimed at uniting German kingdoms. In 1870s, the North German Confederation entered into conflict with France and Bismarck. This led to the Franco-Prussian war that forced German rout the French. In early 1871, the country was united and the treaty of Frankfurt ended the war. Although Germany wanted to unit its kingdoms and become one nation, the events that followed saw the emergence of war that led to destruction of the economies of the allies. Boundaries were a common goal of Germany in the effort to unit its kingdoms. However, the method used led to involvement of other territories such as France, something that led to war and loss of life of territories that were not concerned with the interest of Germany. Therefore, the punishment of Germany could be argued to be justified since she had already caused political differences between countries bordering it. Although the war had a positive impact in that Germany was later united, the means of acquiring the one state was not justified. Besides,

Contract Law Essay Example | Topics and Well Written Essays - 2000 words - 7

Contract Law - Essay Example in negligence against ASL for recovery of damages for injuries caused to her, because she is a consumer and ASL had the duty to perform the job with reasonable care and skill. Charles may also have grounds to refuse to pay ASL on the grounds that they have been guilty of misrepresentation. In the first scenario, ASL has performed its contract to supply the oven, but it has performed it late. The question that arises is whether ASL was negligent in failing to supply the oven in time. In Blyth v Birmingham Waterworks Co1 Alderson B defined negligence as â€Å"the omission to do something which a reasonable man† would do or â€Å"doing something which a prudent and reasonable man would not do.† In determining whether a business must assume liability, the Unfair Contract Terms of 1977 also states that the liability imposed must be â€Å"a fair and reasonable one to be included having regard to the circumstances which were, or ought reasonably to have been, known to or in the contemplation of the parties when the contract was made."2 Applying these definitions of negligence, it must be noted that ASL’s failure to deliver the oven on time was because of conditions that were not in their control; the weather was so bad that all roads leading to Alan’s restaurant were flooded. Secondly, at the time the contract was made between the parties, ASL would not have been in a position to know that the weather was likely to prevent deliveries; as a result the Courts may not consider it fair to impose liability in negligence on ASL for failing to deliver the oven in time. The standard of care required in performance of contract is the standard of the reasonable man.3 If a reasonable person would not foresee the harmful consequences of a particular action, then a failure to take precautions will not be held to be negligent. In the case of Hall v Brooklands Auto Racing Club4 it was held that the operators of the racing track could not be held liable for accidents that no

Accor The Fast Growing Hotel And Tourism Marketing Essay

Accor The Fast Growing Hotel And Tourism Marketing Essay Currenly Accor has hotel and service related business in nearly 90 countries with 4100 hotels where more than 500000 rooms has been built where customers being offered hotel stays to the specific needs of each business and leisure customer. ACCOR worldwid Hotel activities 4127 hotels and thalaso sites Sofitel-121 hotels Pullman- 46 hotels Novotel-395 hotels Mercue-699 hotels ibis-861 hotels All seasons-75 hotels Etap Hotel- 403 hotels Formula1- 351 hotels Motel6-1001 hotels studio6-59 hotels Hotel without brand-45 hotels Thalasa sea and Spa-16 centre Services for our companies and public institutions As a worlds best service provider ACCOR has been providing several flagship product, Ticket restaurant, Accor service designs, develops and manages services for more than 490000 corporate clients and public institutions. At least 33 million users and 1.2 million affiliated service providers of 40 countries are benifited by the ACCOR. Part-1 of the Assignment Basis of competitive advantages ACCOR has started its business with the opening of the first Novotel in Lille in 1967. Since their opening a pioneering spirit of conquest has driven ACCOR to achieve its goal. It is a great success for the ACCOR that they made this spirit of conquest shaped into groups culture. And this culture shaped by a constant concern for people and commitment to the highest performance standard. For more than 40 years, across all brands and regions, Accors five core values of innovation, a spirit of conquest, performance, trust and respect have been shared and expressed every day by its 150,000 employees. Managers leverage these values to provide support for team members as part of the Groups ongoing transformation and development. Innovation is trademark The spirit of conquest is growth engine Performance is the key to continued success Respect is basis of all relationships Strategic choice of ACCOR ACCOR business strategies are being reviwed and amended constantly according to customer demand and other circumstances such as govt policy, political stability etc. Bowmans Strategy Clock- (Referece analysis- www.scribd.com, title- Bowmans stretagic clock, making sense of eight competitive positions) IN new open markets, customers purchasing thier products from many number of companies, and customers have a tremendous amount of choice. So, its accor duty to find the competitive edge and meet customer needs to get competitive advantage over the rival competetors. ACCOR has made their business stretagy to diferenciate themselve from the others. ACCOR aims to fulfill customers demands according to customers need by perceiving added value. ACCOR value innovation hotel: Reference: www.maaw.info (Title- curve value, management and accounting web) Accors Formule 1 Hotels are based on a new concept where standard hotel features are eliminated (e.g., restaurants, lounges and receptionists except for peak check-in and check-out times). They use automated tellers instead of receptionist for customers to check-in and check-out. Their rooms are small and include a bed and only the bare necessities. The rooms are modular blocks that are economical to build and provide good sound insulation. This new concept cut the average cost of building a room by 50% and staff costs dropped from 25-35% of sales to 20-23%. The company captured a large percentage of the budget hotel business and expanded the market to people that would not otherwise have stayed in a hotel. The most successful companies were those that used value innovation in all the platforms where innovation can take place including product, service and delivery. Compaqs innovations in the computer server industry are used to illustrate the idea. To avoid what Kim and Mauborgne refer to as the trap of competing, Compaq focused on creating customer value, rather than what their competitors were doing. In 2006 ACCOR has launched a complete transformation of its strategic vision, redifing its borders and introducing new business models in both core business- hotels and services. With fewer owned hotels and a broad portfolio of complementary, attractive brands, Accor Hospitality has established itself as a provider of high value-added services and set ambitious development objectives for 2011. Accor Services is stepping up the technological shift that will reassert its global leadership in prepaid services. Despite the sudden, sharp slowdown in the world economy in 2008 and 2009, Accor is leveraging its new strategic vision to drive continued growth, expansion and innovation in both its businesses, backed by the dedication and professionalism of its employees. The six foundations of Accors strategy stepping up the transformation process a growth and innovation dynamic powerful, complementary, recognized brands unique skills to support the brands people, the companys most important asset growth that creates opportunities for everyone Stepping up the transformation process Reference- www.accor.com Intensifying the hotel property strategy In 2006 ACCOR has lauched a real estate strategy based on adepting hotel ownership structure on a case by case basis. Each hotels region, profitibility and market segment are taken into consederation under this strategy. 56% of hotels are now operated under management contracts, franchise agreements or variable-rent leases. Proactive response to structural changes in society- ACCOR hotels and services are able to anticipate and integrate new economic and social developments, creating an increasingly varied portfolio of paperless products and services. ACCOR strategy is to negotiate technological shift proactively delivered delivered via smart cards, the internet or the mobile phones. Powerful, Complementary, Recognized Brands: ACCOR has several types of hotels such as value innovation hotels with some key facilities Formule1 to five star Sofitel. They are being built new brands such as Pullman in the upscale market and all seasons in the non standardised economic segment. the repositioning of Sofitel in the luxury segment,. Unique Skills To Support The Brands: ACCOR strategy has been made on the basis of innovation and performance. Accor has developed experties and skills with professional innovative approach for the last 40 years. ACCOR innovative team is capable to deliver real value-added in hotel development, innovation and design, construction maintainance, management and finance, purchasing, training and Human resources, technological support, marketing and distribution. ACCOR has created a unique system with interconnection among the above mentioned unites. People, the companys most important asset: ACCOR Corporate culture has made a strong bridge among the team members in respect of their difference in their ages, cultural positions within the organization. Accor has always give attention to its employees with the help of hands on management style and a commitment to skills enhencement, training, recognition and job mobility. Growth That Creates Opportunities For Everyone: ACCOR is a fast growing hotel and service based company. Every year thousands of rooms is being made as part of their business expansion. So, hundrades of people are getting chance to work in ACCOR. ACCOR has been working for the local people to develop their skills as part of their social activities. Part-2 of the assignment Management Green Issues: ACCOR hotel group has topped the first Tomorrows Value Rating of Worlds ten largest hotel groups. The value rating assessment has been carried out by Two Tomorrows, the leading sustainability consultancy. According to the research ACCOR has designed a comprehensive approach to managing team who is facing sustainability challenges with highly professional and efficiency. http://www.twotomorrows.com/ Two Tomorrows, the leading sustainability consultant said the new rating targets to increase debate activities on sustainable business, not only that it aims to identify and reward best practices and spur health competition among the largest global important companies. The Tomorrows Value Rating results in the following hotel ranking- Rank1 Company Name 1 Accor Hotel Group 2 Intercontinental Hotels Group 3 Marriot 4 Global Hyatt 5 Choice 6 Carlson 7 Hilton 8 Wyndham 9 Starwood 10 Best Western Thomas Krick, Global Programme Manager of the Tomorrows Value Rating said Accor has explored some commendable solution to sustainability challanges. Their piloting innovative energy saving technologies and building, and working with communities to maximise local procurement, thereby ensuring that local benefits from its present. So, it has already recognised that Accor is getting huge competitive advantages from its environmental friendly activities. Managing green issues- Accor activities Though most of the big hotel groups have noted the environmental issues. But management approaches are very immature. Climate change, employment practices, community welfare, wast and sustainable buildings are the most recognise issues which has been taken into consideration by the Accor hotel groups. Though others hotel groups announced the same measures but the evidence of diligent management of the issues is really scarce. Accor activities to manage green issues has been explained below- Local development (www.accor.com) Accor has been working in different developing countries in order to fight poverty. Nearly 75% people around the world living below the poverty line those are depend on agricultural income. Accor strategy is capitalising on its purchasing volume, Accor supports local agricultural business and fair trade. Accor contributes locally to jobs and training. Achievements Through a partnership with the NGO PlaNet Finance in Morocco, Accor ensures a professional training for 100 disadvantaged youths and supports argan oil cooperatives.   Through a partnership with the NGO Agrisud , the Sofitel Royal Angkor in Cambodia has been buying its food products since 2004 from small local producers, while they receive training to develop their expertise and diversify their crops.   The F1, Etap Hotel, Ibis and Mercure and Sofitel hotels are offering fair trade products to their guests in more than 17 countries   mainly coffee, tea and chocolate. Fight against epidemics (www.accor.com) Accor has set up a project in all of its hotel to increase awarness and prevention effors to limit the spread of AIDS. According to accor.com there are 33 million people living with HIV virus and 90% of them are unaware of that. A number of training and awarness programmes has been conducted by the Accor hotel authority to increase awarness among the both staff and guests about epidemic of AIDS and meleria. Accor is actively trying to increase awarness about the meleria problem in Africa with the holp of their 13500 staffs. Demographic evolution, climate change and travel increase make it easier for new diseases to appear and spread. Thus, the Accor group decided to significantly bolster its involvement in the prevention of all emerging diseases. Food www.accor.com Accor is mobilising its restaurants to promote good habits among the public. Because chronic deseases such as cancer, diabetes, etc are the main resons of death in the world. Accor is working with nutritionist to comply all ballanced diet on their food menue. ECO priorities ECO Action: United Kingdom: The Etap Hotel Birmingham has been recovering rain water since 2006, which saves 780m3 of water every year. (78k) Energy www.accor.com Several measures has been taken by the ACCOR to reduce enery consumptions which put them as a eco friendly hotels group. Their action has given them huge competive advantage on rival hotels groups such as intercontinental Hotel Group. According to ACCOR hotels web site 100% of the ACCOR owned hotel are equiped with energy-efficient lamps before 2009. 80% of the subsidiary hotels are equiped at the same time. Solar panels has been installed over the entire network in 200 ACCOR hotels before 2009. According to hotel environment charter, 19 energy optimizing measures has been recomanded to implement in each hotel facility such as use of energy-efficient refrigeritors, optimized outside lighting, solar panels to heat swiming pools and more. On the other hand rival Intercontinental Hotel Group says their owned/managed hotels set thir aim to reduce energy use by up to 10% in 2009. They said over the next three years (2010-2012) Intercontinental Hotel Group will save energy 6% to 10%. on a per available room night basis. So, ACCOR measures to reduce energy consumptions clearly give them a competitive advantages over the Intercontinental Hotel Group. Water Use: Water consumption per region (m3) 2008 Americas m3 2008 281.6 EMEA m3 2008 59.7 Asia Pacific m3 2008 2.1 (source- www.ichplc.com, Title- Water consumption) ACCOR hotel group works every day with the help of thier extensive hotel network to find sustainable formula to manage their water use. The goal is to use through innovative reutilization technologies. Evry year millions of people fall in sick due to drink untreated water in the developing countries such as Bangladesh, vietnam. ACCOR is working to ensure complience with rigorous sanitary standards in its hotels. ACCOR claimed their owned hotels consume 10% less water per room rentaed than in 2006. 100% of owned hotels and 87% of subsidiary hotels has been equiped according to flow regulators. Waste (Source- accor.com) Accor gives priority to products that use less packaging and are less toxic for the environment at the end of their life cycle. ACCOR has been using different process in its facilities to remove more waste and increase the recycling segments. Only 10% of waste products are recycled in the world. ACCOR has set their target to recycle 70 percent paper, cardboard and glass. 95% of the owned ACCOR hotels aims to recycle their batteries and compact fluorescent ligh bulbs/tubes by 2010.   Our approach to waste management is based on the 3Rs: reduce, re-use and recycle.   Waste reduction has the most economic and environmental benefits (e.g. reduction in Greenhouse Gas emissions) followed by re-use, recycling/composting and energy recovery. Biodiversity 1 out of every 4 mammals, 1 out of every 5 fish, and 1 out of every 8 plants are in danger of extinction The beauty of a natural site typically attracts visitors, to the point that tourist hotels are often located in fragile ecosystems. Accor is therefore committed to the preservation of the natural environment by regularly mobilizing its staff. Groupwide programme This section presents all the areas in which accor is acting to improve its impact on the environment and on society: Construction Construction of buildings are blames for 40% if energy consumption and 40% of the worlds CO2 emissions. Main items are heating, lighting and water. Accor will complete to open its 1800 new hotels under their news ecofriendly construction rules. Ecodesign Packaging item creats hundrads of thousands tones of wast in the world every day. Though there is signicant chance to reduce the volume of waste it is not been taken seriously by the big companies who are responsible for this wast related problem. Accor is in constact contact with their suppliers to rethink products, reduce unnecessary quantities and giving priority to recycle materials. Purchasing Accor purchases approximately 3 billion euros in products each year. Present in 90 countries, Accor has significant leverage for change through its purchasing. The Group thus wishes to verify that its suppliers respect its environmental and social commitment. Accor is supplied by over 2800 suppliers around the world. ACCOR strategies to get into new market has been analysed on address six key issues-choice of products, choice of strategic markets, mode of entry, transplanting the corporate DNA, winning the local battle, and speed of global expansion. These six issues helps ACCOR go about building global presence in a systematic manner. Part-3 of the assignment Direction for growth Part-4 of the assignment Recommendation- Guest involvement in Green concept- It can be a good idea to involve ACCOR guest to their green concept. I believe it will help ACCOR hotels to make them a sustainable hotel group in the world. It is my suggestion to chose all old ages guests to invite them to plant tree on the ACCOR hotel premises with hotel and customer partnership basis. The concept can be like a old age customer will be invited to plant a tree that tree will be looked after by the company. But the customer of his/ her next of keen will get of 10% of its partnership. A picture of their tree plantation will be displayed in museum style room. Every year the guest will keep in touch and the progress of the tree will be informed. Every year their family will be invited to an event based on their forestation partnership project. I believe after 15-20 years this project can bring huge revenue for the company. If the customer die their next of keen will be more emossional. I hope their family members will come very often to see that nature friendly activities. I made this elaborately which is very difficult to explain in few words. Justification of the recommendation: Strategic objectives of the recomandation- Selecting third world countries for mid range hotel- Usually there are two types of hotels are being built in third world countries especially in Bangladesh, Vietnam, Sri Lanka and others developing countries. An example can be cited on Bangladesh to justify my recommendation.

Speech: Global Warming is Real :: essays research papers

Hurricanes, Tsunamis, retreating glaciers, volcanoes and cyclones. What I'm about to tell you is real and will change your life forever-so wake up and smell the roses which are now blooming in winter. Global warming is one of the biggest threats to human kind. It is caused by the raising of earths temperature in the lower atmosphere. Since the industrial revolution the temperature has gone up by 1 degree Fahrenheit of what it has averaged to be for centuries. Doesn't sound like much and your right, but for every degree it goes up already 500 feet of snow won't fall. As in our earth is heating. The hottest recorded temperature was in 2005 which matched the temperature in 1998. Twice in the last decade we've had the hottest temperature on average ever recorded throughout history. Coincidence. I think not. The snows of the Kilimanjaro have basically vanished and in a couple decades Glacier National park is going to need a new name because by 2030 there will be no glaciers left in the whole park. The great Greenland icecaps are melting at an alarming pace, and sliding into the sea. Your right, who cares it's not like its happening near us. But by 2100 all our coastal states will look like Venice including ours. You won?t be alive but your children and grandchildren will. The sea level is expected to rise up to 23 inches in the next decade. There has been a 100 percent increase in intensity and duration of hurricanes and tropical storms since 1970 according to a 2005 MIT study. How much more evidence do we need before someone does something about this? For anyone who cares at all about the future, the gradual transformation of our earth is turning into a human-furnace that makes terrorism look like a game of monopoly. Think I'm kidding? By 2050, 15-37% of all plant and animal species could be extinct. Meaning it will be harder for plants to produce photosynthesis. No big right? Wrong. Without photosynthesis, oxygen can?t be made. Most of us in this room will be in our late 60?s by then with children and grandchildren. What does that mean for them? The air will be harder to breath and the temperature of earth will have increased by 2 degrees Fahrenheit. By 2050 up to 38% of water will be unable to hold underwater species because of rising temperature.